by Jovialis Yeung (2013-72341)
November 23, 2013 was a hectic day for me but thankfully I still had time to attend "GDaysX Manila" held at the Angelo King Multi-Purpose Center in Xavier School. I had the privilege of hearing from a few speakers, some were from Google while others were businessmen or bloggers.
Blogging for Your Business by Fitz Villafuerte (Business & Finance Blogger)
The main focus of the topic was about online advertising and how to make people know about your company through social media. Sir Villafuerte pointed out the differences between a website and a blog, and key points to note when making a blog so as to attract the attention of visitors and relay information better.
A blog is a helpful way of getting feedback from clients, and is a way to see whether online advertising is affecting the day-to-day business of the company.
Frequent blogging (or updating and using of the blog) can make the company appear higher on search lists which is also very helpful for advertising.
Since a lot of advertising nowadays is done through social media and personally I do a lot of advertising too, what I learned from Sir Villafuerte was advertising done right.
An Intro to Analytics & Google Analytics by Marck Rimorin
I knew a lot of businesses used Google but I never realized that they had so many different programs that could do practically everything for free. Google Analytics is one such program that monitors all the data from a specific website (let's say, the company website). Data such as number of visitors, time spent on site, demographics of visitors are all readily available and is a way for companies to monitor their website's performance and how it affects their goals and progress.
Very useful for businesses especially ones which rely on a lot of online advertising. If I were part of the marketing team in a company someday in the future I would definitely use this program.
Google Places & Mapping for Business by JR Padilla (GBG Dagupan Community Head)
One very important thing to make sure about your business is that people know what you are and where you are. Google maps can make sure of that, and it's the place where info about the company can be put for easy access of the public, and it also doubles as free advertising.
Definitely useful since Google Maps is one of the most frequently used services of Google and since they're improving by the day and adding new functions every once in a while, the public will always have something to look forward to.
Summary
Most of the topics were about Goggle products and how they could be used for business so for someone like me who's taking up a business course, it was all very informative since the techniques applied by the speakers were upgraded versions of the usual marketing/advertising strategies and they gave a lot of pointers on how to maximize limited resources through innovative means.
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